Management Services > Sales & Marketing

Naman’s sales and marketing approach focuses on the following:

• Achieving optimum balance between Direct vs. Indirect Channel Sales
• Taking full advantage of the Internet, online distribution channels and eMarketing
• Utilizing our in-depth knowledge of local market conditions
• Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs
• Deploying effective marketing campaigns
• Employing effective sales incentive program
• Establishing professional sales administrative processes
• Developing effective approaches to prospecting, qualifying, selling and closing

Worldwide Sales Exposure
By working with major hotel brands and positioning our portfolio hotels on the Global Distribution Systems (GDS) and the Internet, Naman effectively provides global exposure to its hotels. Business and leisure travelers, meeting planners, travel agents and wholesalers from around the world can access and book the properties, giving Naman hotels unprecedented access to domestic and international markets.

Customer Loyalty Programs
By working closely with the major hotel brands and participating in their acclaimed loyalty programs, Naman enables its portfolio hotels to offer a variety of perks to their customers, such as membership points, frequent flyer miles, upgrades and other value-added promotions.

Public Relations
Naman Hotels employs a robust public relations campaigns—both traditional offline and online--to help our portfolio hotels gain valuable exposure through the print and electronic media, in trade and consumer publications.

Co-op Advertising
Naman is the producer and participant in co-op and joint advertising and promotional regional, national and international campaigns. This is a very effective and economical way to promote Naman properties in the print and electronic media.

E-Mail Marketing Campaigns
Naman has engaged an industry leader to promote is properties through email marketing campaigns.

Media Purchasing
Naman Hotels uses a centralized media buying approach to leverage the advertising dollars of its portfolio hotels. We work closely with our hotels to help create individual advertising campaigns. Through our media purchasing strategy, we assist properties in obtaining favorable industry rates for local advertising, enabling them to maximize their exposure and create exciting campaigns that really work.